Hudson and Mattapoisett, MA (March 2016) – The nation’s most popular consumer RV show, Rollin’ on TV, is finally coming home. The show has been produced by Jose Moniz in his Mattapoisett, MA studio for five years but has never been aired in New England.
That will all change in May as Moniz partners with the New England RV Dealers Association (NERVDA) to launch the successful program on NESN, the New England Sports Network, which is owned by the Boston Red Sox and Boston Bruins and delivered to over 4 million homes throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN has consistently been one of the top rated regional sports networks in the country and was the first regional sports network in the country to originate every game and studio show in high definition.
Bob Zagami, Executive Director of NERVDA, said, “We are ecstatic to finally have this great show available for RV enthusiasts throughout New England. With the support of four great dealers, we are now able to sign contracts and have Rollin’ on TV visiting their locations to shoot their ads. The four dealers participating in the launch of the show on NESN are Forrest Marine & RV Center (Tyngsboro, MA) Scott’s Recreation (Manchester, ME), Seacoast RVs (Saco, ME) and Campers Inn RV with four locations in New England (Manchester and Kingston, NH; Raynham, MA and Union, CT.) Their vision and commitment to this show have been the driving force to bring Rollin’ on TV to new prospects and showcase their dealerships beyond their traditional marketing programs.”
Rollin’ On TV is a weekly half-hour program that’s designed to be both entertaining and informative. The show airs on both cable and on Dish and Direct TV Networks and can be seen on various stations around the country including ABC, FOX, CBS, WB, MyNetwork TV, COX TV along with independent stations and major regional sports networks including COX Sports, Altitude Sports and MIDCO Sports. Many of the stations carrying the program, specially the sports networks, air the show multiple times each week. ROTV airs on average 23 times each week. Every day, seven days a week ROTV is airs somewhere in the country, and when combined, the show reaches over 30,000,000 homes nationally and has actual, average viewership of over 325,000 homes weekly.
Moniz, equally pleased that the show will now air throughout New England, noted, “As a New England based company, this has been a television market we’ve wanted for some time but getting airtime on a station/ network that cover all of New England is difficult. This new partnership with NERVDA has enabled us to put this program package together with NESN and we’re definitely looking forward to our airdate of May 19th.
I appreciate the hard work Bob Zagami put into this effort in bringing these RV dealers together and we are looking forward to working with all of them, and NERVDA, this year.”
Dates and airtime information are available on the show website on the TV Schedule page. www.rollinontv.com.
Scott Lanpher, owner of Scott’s Recreation in Manchester and Turner, ME joined NERVDA because of this new member benefit and said, “Rollin’ on TV will help reach more potential and existing customers while providing those same customers with extremely helpful information. Scott’s Recreation is pleased to be part of bringing Rollin’ on TV to the Northeast!”
New England’s largest park model dealer, Seacoast RVs in Saco, Me, was one of the first dealers to sign on as an advertiser. Linda Mailhot, who owns the dealership with her husband Michael, noted, “Education is the key to everything. If we can educate consumers on the value an RV can add to their life and then on the different types of RVs out there, that is a win-win for everyone.”
Forrest Marine & RV Center in Tyngsboro, MA was the first dealership to sign up for this opportunity. Bruce Flanders purchased this fifty-seven year family owned dealership in 2005 with his wife Sue, is excited about moving into television to reach a larger audience. Flanders noted, “This dealership has been exclusive to Jayco since 1968 and we know they have been very pleased with response from their visibility on the show. We didn’t think twice when NERVDA presented this opportunity . . . in fact I texted Bob during the conference call and told him to sign us up. We think this is great publicity with viewers who are already interested in the RV lifestyle and we want them to know where to find us!”
Campers Inn RV, with 15 locations along the Route 95 corridor from New Hampshire to Florida has signed on for a local ad for the New England shows and a national ad that will be shown throughout the country. Ben Hirsch, COO, said, “NERVDA continues to provide value to the dealers in New England, and the partnership with Rollin’ on TV is just another example. This program will allow us to get in front of our consumers – Active RV owners – in a way that is more focused than other forms of advertising.”
Video shooting at the dealerships begins next week and the show will start airing in May.
Contact information for Rollin’ on TV:
Rollin’ On TV
PO Box 322
Mattapoisett, Ma. 02739
Contact information for NERVDA:
Bob Zagami, Executive Director